The sales team has been pushing the upcoming LSi Big Promotional Gift Show for the last 5 weeks and although we’ve had some great success, more and more we’ve had the objection that customers just cannot spare the time out of the office, time is worth more to people than ever before…. this got me thinking.
This industry is just like lots of others – we have the good, the bad and the ‘just too expensive’. But unlike lots of industries our product range is massive, if we want a promotional pen we have fifty thousand to choose from, if we want a promotional umbrella there are thousands out there.
Why waste your time speaking to the bad and the too expensive. Speak to the people that know what they are doing…. the people that will save you TIME.